Creativity and Video for Cultural Entrepreneurs and Small Businesses

On April 30th, we organized the training session “Creativity and Video for Cultural Entrepreneurs and Small Businesses” at the Centre Eix de Negoci in Santa Coloma de Farners, led by Miquel Tomàs. Around fifteen participants took part in this hands-on workshop focused on improving the digital communication of cultural projects through the use of video and social media as accessible and creative tools.

The training included:
— Building coherent audiovisual storytelling
— Mobile video recording techniques
— Basic video editing
— Digital communication and social media strategies

The session combined theory and practice through a methodology adapted to the participants’ realities, enabling the immediate application of the skills learned.

The activity received an excellent overall evaluation, with an average score of 4.86 out of 5, especially highlighting the quality of the content, its practical usefulness, and the trainer’s communication skills.

At IDEA, we continue to support training, creativity, and digital tools as key elements for strengthening the cultural and entrepreneurial ecosystem of the region.